Think locally, act globally
In the 70’s, the adage of thinking locally and acting globally applied only to the environment. Now, with the Internet, the same applies. You may have guessed that a large percentage of the United States is now active online – 86%, in fact.
Worldwide, there are over 1 billion active users. It’s such a power statistic, we even wrote a blog about it. And understanding and captivating this 1 billion+ active users isn’t something we can fumble our way through. It takes years of experience understanding user behaviour, plus a little bit of talent, to be able to capture – and keep – their attention.
The world wide web is full of active users, no matter how niche your market may seem. Did you know that 97% of consumers reported in a recent survey that they use the Internet first to research before purchasing local products and services? Creating a website together with a well-rounded Inbound Marketing campaign to reach this active, target audience is now a necessary investment in your future.
Predict the unpredictable
Mind if we ask you a few questions? And please, be honest with yourself.
How effective are you managing the customer journey? What about the employee journey?
If you aren’t confident that you’re capturing brand followers – inside and outside of the nest – it’s time to talk.
Today, small and medium businesses (SMBs) now have the same access to tools that only large corporations could afford. And, you no longer have to manage your online presence in a silo. That’s right. A responsive website that is optimized for the customer journey, coupled with SEO, social media, reputation management, content creation all comprise the illustrious digital footprint.
This very footprint is determining how you are portrayed online.
Investing in digital marketing and establishing measurable outcomes now can help SMBs take control of a larger platform to build loyalty internally and externally. That’s right. Online marketing isn’t limited to reaching customers.
You can improve your communications efficiency and client retention. You can saves time and money in product or service production. You can even use online marketing tools for managing relationships with your employees, too.
Did you know:
- 86% of B2B buyers say they see “no real difference between suppliers” (Webbiquity)
- 98% of sales reps with 5000+ LinkedIn connections achieve quota (Mintel)
- 55% of B2B buyers search for information on social media. (Biznology)
- Two thirds (69%) of US online adults shop online at least monthly (Mintel)
- Over 40% of marketing assets are never used by sales teams because they either can’t find them, are in the wrong format or are too hard to customize (IDC)
PS. If you like statistics, here’s a great website with even more nerdy facts about the growth of global Internet usage.